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successful Brand and Identity Design Projects

Work in Action

Welcome to Alt Creative's portfolio, where you can check out some of our recent projects and see our work in action.

We're excited to show you the successful brand and identity design projects we've had the pleasure of working on. Each project highlights our ability to understand our client's unique needs, goals, and values, and bring them to life through a kickass brand strategy and identity.

From small startups to big corporations, we've got a diverse range of industries and sectors under our belt. Take a look around and see how a strong brand can make a big difference for a business.

If you've got any questions or want to know more about how we can help bring your brand to life, hit us up.
We're always happy to chat!

Loxley Enterprises

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Loxley Enterprises is all about helping businesses grow and succeed. Founded by Josh Heath, Loxley was inspired by the legendary Robin Hood and his connection to nature. The emerald green color and the leaf in the logo symbolize growth and the Celtic tree of life, representing the brand's focus on health and wellness.

The brand guide for Loxley Enterprises is all about making sure the brand stays true to its values and vision. The guidelines for color, typography, imagery, and logo placement are designed to make sure that everyone knows what Loxley is all about. The Squarespace website is a big part of that too. It's a place for customers to get to know the brand and see all the amazing things Loxley has to offer.

At the end of the day, Josh and the team at Loxley Enterprises are all about connecting with people and helping them be their best selves. The brand design project was all about capturing that spirit and making sure the brand's message of health and wellness came across loud and clear. The emerald green color, the leaf in the logo, and the Squarespace website all work together to create a brand that people can feel good about and connect with.

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health insurance agent

Everleigh Agency

nanny recruiting services

Everleigh Agency is a nanny-recruiting agency that helps families find the perfect caregiver for their children. The brand was founded by Grace and is known for its lively and energetic approach to finding the right nanny for families. The brand’s visual identity reflects its dynamic and caring personality, with the use of bright, bold colors that convey a sense of excitement and positivity.

The brand guide for Everleigh Agency includes guidelines for color use, typography, imagery, and logo placement. The guide is designed to ensure consistency in the brand’s visual identity across all communications and touchpoints. The website built on Showit is a key element of the brand’s online presence and showcases the services offered by the agency. The website’s design is lively and engaging, with bright colors and dynamic imagery that reflects the brand’s approach to nanny-recruiting.

In conclusion, the brand design project for Everleigh Agency has successfully captured the brand’s vision and values. The bright, bold colors and dynamic imagery used in the brand’s visual identity convey a sense of excitement and positivity that is aligned with the brand’s mission of helping families find the perfect nanny. The brand guide provides the necessary guidelines to ensure consistency in the brand’s visual identity, and the Showit website offers a platform for customers to learn more about the agency and its services. Overall, the brand design project for Everleigh Agency is a reflection of the brand’s lively and caring personality and is designed to connect with families and make the process of finding a nanny a joyful one.

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Wanderlust Concierge Healthcare

primary care offices

Wanderlust Concierge Healthcare is a luxury healthcare service provider founded by Dr. India Presley-Boyd. The brand is designed to provide high-quality healthcare to entrepreneurs and people who are looking for a more personalized and accessible healthcare experience. The brand’s visual identity is centered around the idea of a luxurious and beautiful journey towards health, with the use of a powder blue color palette and neutral shades that evoke feelings of calm and sophistication.

The brand guide for Wanderlust Concierge Healthcare outlines the key elements of the brand’s visual identity, including color use, typography, imagery, and logo placement. The guide is designed to ensure consistency in the brand’s messaging and to convey a sense of luxury and sophistication to customers. The brand’s visual identity is further reinforced through the use of elegant imagery, including photographs and illustrations that showcase the brand’s commitment to providing a beautiful and personalized healthcare experience.

In conclusion, the brand design project for Wanderlust Concierge Healthcare has successfully captured the brand’s vision and values. The powder blue color palette and neutral shades used in the brand’s visual identity evoke feelings of calm and sophistication, while the luxurious and beautiful imagery reinforces the brand’s commitment to providing a personalized healthcare experience. The brand guide provides a clear set of guidelines for the brand’s visual identity, ensuring consistency in its messaging and helping to build a strong brand presence in the marketplace. The brand design project for Wanderlust Concierge Healthcare is a reflection of Dr. Presley-Boyd’s determination to provide high-quality healthcare to entrepreneurs and people who are looking for a more personalized and accessible healthcare experience.

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Spencer Robinson

luxury real estate services

Spencer Robinson Realtor is a luxury real estate services provider specializing in the southeast Florida area. The brand was founded by Spencer Robinson, who is dedicated to helping well-established athletes and professionals find the luxurious and beautiful homes they deserve. The brand’s visual identity is centered around the idea of a luxurious and beautiful journey towards finding the perfect home, with the use of a beautiful green color palette that evokes feelings of calm, sophistication, and growth.

The brand guide for Spencer Robinson Realtor outlines the key elements of the brand’s visual identity, including color use, typography, imagery, and logo placement. The guide is designed to ensure consistency in the brand’s messaging and to convey a sense of luxury and sophistication to customers. The brand’s visual identity is further reinforced through the use of elegant imagery, including photographs and illustrations that showcase the brand’s commitment to helping customers find their dream homes.

The brand design project for Spencer Robinson Realtor has successfully captured the brand’s vision and values. The beautiful green color palette used in the brand’s visual identity evokes feelings of calm, sophistication, and growth, while the luxurious and beautiful imagery reinforces the brand’s commitment to providing top-notch real estate services to well-established athletes and professionals in southeast Florida. The brand guide provides a clear set of guidelines for the brand’s visual identity, ensuring consistency in its messaging and helping to build a strong brand presence in the marketplace. The brand design project for Spencer Robinson Realtor is a reflection of Spencer’s determination to help her customers find the luxurious and beautiful homes they deserve.

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@FitGurlMel

celebrity fitness trainer

As a designer, I was excited to work with FIT GURL MEL on her brand design project. Mel is a celebrity trainer known for her no-BS attitude and results-driven approach to fitness. With clients like Kim Kardashian, Mel's work speaks for itself, making her one of the most sought-after trainers in the industry. I reached out to her on Instagram and asked if she needed help with her brand design, and that's how our partnership started.

For this project, I created a custom handlettered "@fitgurlmel" logo with a hummingbird, symbolizing energy, agility, and determination. The hummingbird reflects Mel's approach to fitness - dynamic, energetic, and results-driven. I also created a custom illustration of Mel as her logo, which showcases her personality and expertise in the fitness industry. I designed training ebooks, recipe books, and press kits to support Mel's brand, all of which are visually consistent and professional.

In the end, I was proud to have worked with FIT GURL MEL on her brand design project. The custom handlettered "@fitgurlmel" logo and custom illustration of Mel are now recognizable symbols of her brand and showcase her expertise and commitment to helping her clients achieve their fitness goals. The brand design project was a success and has helped FIT GURL MEL stand out in the competitive world of fitness.

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Nicole's Curls

curl specialist + educator

In designing the brand for Nicole's Curls, it was crucial to create a visual identity that reflected the company's mission to celebrate and empower women of all curl patterns. The design choices were carefully considered to ensure that the brand accurately conveyed the desired message and personality.

The logo was designed with a stylized letter "N" to represent the curls, incorporating a curved and feminine touch. The choice of a bold and modern font conveys the brand's confidence and inclusiveness.

The color scheme, which features a diverse range of warm browns and olive greens, was chosen to reflect the brand's natural, boho, and inclusive personality. These colors convey a sense of warmth, comfort, and authenticity, which is exactly what Nicole's Curls is all about. The overall aesthetic of the brand is clean and sophisticated, with an emphasis on simplicity and elegance. The design choices were made with the goal of creating a brand that appeals to the target audience and establishes Nicole's Curls as a leader in the hair care industry.

In designing the brand for Nicole's Curls, I was inspired by the founder's vision to empower women to embrace their natural curls. This brand is about more than just hair care, it's about promoting self-love and acceptance. The design choices reflect this message in a variety of ways.

For example, the use of warm and natural colors in the brand's color scheme sends a message of comfort and inclusiveness. The bold and modern font used in the logo reflects the brand's confidence and encourages women to embrace their unique beauty. The overall aesthetic of the brand, which is clean and sophisticated, sends a message of elegance and class, while still being approachable and inviting.

The brand design project for Nicole's Curls was an incredible opportunity to create a visual identity that celebrates and empowers women. The goal was to create a brand that not only looks great, but also encourages women to love their natural curls and embrace their unique beauty. I am so proud to have worked on this project and I can't wait to see how it will inspire and empower women to love their curls!

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Alliance Solutions

construction software & consulting

Alliance is dedicated to delivering innovative and reliable solutions for the construction industry. Their brand is designed to evoke a sense of trust and professionalism, representing their dedication to their customers and their success. The brand's color palette, featuring tech navy, screen glow indigo, and vivid pink, creates a harmonious balance of stability, growth, and reliability. The main font, DM Sans, is modern and professional, reinforcing the brand's commitment to excellence. The typography style creates a sense of cleanliness and simplicity, making it easy for customers to understand the company's offerings.

The brand imagery focuses on team solutions, emphasizing the company's focus on collaboration and seamless solutions for the construction industry. The imagery showcases the company's commitment to providing cutting-edge technology and innovative solutions for their customers. The brand logo, a modern fluid "a", symbolizes the company's focus on innovation and technology, while the stylized word mark in DM Sans reinforces the brand's commitment to excellence. The logo is simple yet memorable, making it easily recognizable to customers.

The brand's goal is to transition from a transactional relationship with their customers to a more relational one. This focus on genuine relationships is reflected in their brand message and is a core aspect of their brand identity. At Alliance, their customers are more than just clients – they are partners, and the company is dedicated to helping them succeed. The brand's messaging is warm and approachable, creating a sense of comfort and security for their customers. The overall brand design represents Alliance Construction Software's commitment to their customers and their success, making them the go-to choice for construction companies looking for innovative solutions.

To ensure the consistent implementation of their brand, Alliance has created a comprehensive brand guide, which includes guidelines for their color palette, typography, imagery, and messaging. They have also created slide decks to help their sales team effectively present their solutions to potential customers. In addition, they have created a sub-brand to reflect the company's focus on team solutions and collaboration. Finally, their website, built on Webflow, showcases their brand in a visually appealing and user-friendly manner, making it easy for customers to learn more about the company and their solutions.

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